5 Email Marketing Tips That Drive Results

These are the strategies that are currently in use.

In actuality, the suggestions we’re about to discuss with buymalaysianfollowers are exactly the same as the ones we used to assist a small business make more than $30,000.00 in sales via their email campaigns.

and helped a small-sized company generate more than $12,000.00 in sales for an email-based marketing program.

If you’re looking to send emails that get clicked on, opened, and turned to sales, then you’re at the right spot.

Let’s begin!

5 Proven Effective Email Marketing Tips

Email New Subscribers Immediately

Use Email Automations

Use Text-Based Emails

Replace Generic CTA Copy

Re-Engage Or Remove

Email Marketing Tip #1: Email New Subscribers Immediately

There’s a brief time frame of opportunity following the moment you sign up your email list when they’re excited and looking forward to the content you are able to share with them.

The most effective thing that could be done during the high engagement phase is to keep the promise that you made when they decided to opt into.

It has one major advantage: It sets expectations that when your business says it’ll do something promptly, it will do it.

This builds trust and brand trust.

Imagine sending your new subscribers the same way you would do with shipping times. The majority of people don’t like waiting for things to arrive.

A 2020 survey found that speedy as well as free delivery was by far the most requested reason for customers to purchase from Amazon.

In short take care to treat your new email subscribers the same way as Amazon treats its customers, and they will deliver their messages quickly.

Doing this manually each when you sign up new subscribers would be very difficult and is not efficient this leads our attention to the following point.

Email Marketing Tip #2: Use Email Automations

Automated emails are sent automatically email messages that are timed or action-triggered to your customers.

A trigger is the act or inaction performed by your subscriber to start the process.

The most frequent trigger is the person who is subscribing to a list like newsletters, however there are many other triggers too.

Here’s 23 possible triggersfor you:

That means that when you’re sleeping and eating your breakfast the automation is working to send you emails on a regular basis.

All this could happen without any involvement from you.

The most appealing aspect of the use of email for marketing is that it allows you to make a set of emails to be distributed at regular intervals.

It can also help in moving customers from a subscriber to becoming paid customers.

This is commonly referred to as a drip campaign or email series.

We have a few marketers who have an entire year’s worth of mailers in their drip sequence which means they don’t need to think about marketing via email.

Three of our top automation that we make use of are:

Welcome email automation

This automated system includes the initial email that a user receives when they sign up to your email list, as well as an array of emails that aid in nurturing them as they progress through the years.

Abandon cart automation

This program aims at regaining eighty percent of shopping carts abandoned by sending out emails that can are able to overcome objections to shopping.

Repeat customer automation

This type of automation is focused on encouraging returning customers to purchase from previous clients by delivering new promotions and products to solve their issues.

Our most used email marketing platform that allows for email automation includes Active Campaign.

Other platforms like Mailchimp or Campaign Monitor offer automations as well.

Email Marketing Tip #3: Use Text-Based Emails

We’ve all seen emails that are gorgeously created with lots of gorgeous images and vibrant colors.

The ones you buy through Wayfair and Chewy.

Although they look fantastic however, they aren’t always sending the right messages to your viewers.

Here’s why…

The most important emails that we think about are those from our family and friends and our colleagues.

They are also not designed in a way that is highly sophisticated.

In actuality, they’re usually standard text-based emails that have the bold and italicized fonts being used frequently.

But the emails are usually designed to appear like ads.

If you’re not convinced Check out the emails in your tab on promotions in Gmail with the emails you have in your main tab.

It’s not an accident that emails that appear like ads the most are flagged by Gmail as advertising.

If you’d like your email to be more authentic and personal change the design to an easy, text-based layout.

Email Marketing Tip #4: Replace Generic CTA Copy

Find out more.

Find out more.

Purchase now.

Shop now.

This is the CTAs that we’ve seen a million times.

and because they’re frequented but don’t perform well in making subscribers want to take action.

When you make use of the same old CTA text, you are missing any potential clicks, thereby increasing the number of emails that are opened.

Three high-impact email marketing techniques to design CTAs in your email messages that people will be compelled to click.

Include an Audience Goal or Pain Point

In the bestseller volume How to Win Friends & Influence People by Dale Carniege, it states that:

“The only method for anyone on Earth to influence others is to discuss what they want, and show how they can get that.”

Similar to the copy of your CTA copy.

The thing that your audience most cares about is finding the answer to their issues or the best way to achieve their objectives.

So, incorporating them into your CTA copy can yield incredible outcomes.

The following is an instance from Casper.

Casper is aware that a major objective of their fans is to keep their beds free of spills and dirt.

Instead of using an unspecific CTA message such as “Shop Now” They chose “Stay Clean”.

This is appealing to their target audience’s desire and gives the opportunity to achieve it.

Don’t go overboard and ensure that your CTA text you choose to use is in line with the overall theme that you are sending out.

Make Your CTA Low-risk

The words “Buy Now” need a lot of your clients.

It requires them to make a commitment to using your credit card as well as paying money before they click to go to your sales page. This is quite a commitment.

Try something else that is risk-free, such as “View products”.

A simple switch from “Sign up” to “Sign Up for Free” could appear to be more secure.

Keep this in mind, readers are more likely to act in response to your CTA in situations of low risk.

Provide A Peek Into The Future

The majority of people want to know what’s behind the door before going through it.

This is why CTA words like “Click Here” is not the most effective method to draw people to visit your site.

This is because it gives no information about what’s going to happen following.

Instead, you should use the action-oriented verbs and descriptive text to give a hint of what the reader will be able to expect.

Instead of “Get A Discount”, try “Get 30% Off”

Instead of “Click Here”, try “See All Services”

Instead of “Learn More”, try “Learn About Email Marketing”

A business that does an excellent job of providing their subscribers an insight into the future by using CTA button is Handy.

Note how each CTA is very informative and specific to action.

Here’s a unique spin on the standard “Buy Today” CTA that is descriptive and specific.

Try these three suggestions to test and see how you can enhance the look of your CTA copy and the results to get better click-through rates.

Email Marketing Tip #5: Re-Engage Or Remove

In the process of building an email list the idea that having a huge list equals success with email marketing is a relic of the past myth.

In actuality the case, having a list that is engaged is much more lucrative than having a big list.

What do you do with customers who have unsubscribed and have decided to not even bother to open your emails?

They will send these emails to re-engage or more often referred to as a win-back campaign.

Why?

After receiving a re-engagement message 45 percent of users read the next emails According to the Email Monks.

The best thing that could occur is to attract people who are still interested. You also can make one or two sales in the process.

The worst possibility is that you have to clear your subscription list of subscribers who have not been active.

The process of cleaning your desk can bring four huge advantages:

Higher open rates

More click-through rates

A lower number of spam reports

Lower costs for email platforms because of the amount of your email list

Here’s how to reconnect or unsubscribe your users.

Step 1 Create a segment for non-active subscribers who haven’t opened your emails.

It could look different based on the cycle of sales for the product you sell or your service.

For most companies If a person hasn’t opened your emails within the past sixty days, then it’s time to send an email to re-engage them.

Step 2 2. Create a win-back mail automation

It’s an automated series of emails to remind your unread subscribers to take a look at your emails.

We recommend following the sequence of a win-back strategy: an incentive email and a reminder then, an “Before I Go” email.

Common subjects comprise:

[First Name], We Miss You

Before I Go [First Name]

Did You Forget About Us?

3. Disconnect those who didn’t engage with your win-back strategy.

Keep in mind that it’s more affordable for you to keep subscribers than buy a new one.

We’ve said it before, but this post is about five email marketing strategies We offer a bonus tip to you.

Bonus Tip: Create Unique Email Segments

Subscribers aren’t the same size as everyone else.

Each has their own traits and interests which make them distinctive.

So , how do you get emails out to every subscriber who is specific to their specific requirements and preferences?

The solution is to use an effective email segmentation.

Segmentation refers to the act of dividing subscribers according to similar characteristics, interests, or needs based upon customer information.

When you send emails to certain “segments” on your lists, you’ll be able to ensure that your emails are beneficial to them.

Here are some segments as well as examples of how to start your imagination flowing:

  • Budget Users whose spending exceeds $2,000
  • Interest in a Product or Service: Subscribers who indicated an interest in marketing via email
  • Engage Level Users who have opened one of your five most recent emails
  • Localization: Subscribers who live in Atlanta
  • Buy History Customers who are not made a purchase in the last 60 days
  • Price of Order: Customers who have spent over $300
  • Gender subscribers who have indicated that they were either male or female

The combinations of segments you can make are limitless.

However, the most important aspect of differentiation is to identify the most important metrics for your business , and to gather the data.

For instance, if you’re a service provider knowing when someone is expected to move forward is likely to be a factor you’ll want to understand and then segment your lists by.

If you’re an eCommerce business that sells several items, knowing the kind of items that your customers are interested in is an important metric to understand and then segment your list of email subscribers according to.

Separate your emails to assure the correct messages are delivered to the correct people at the right time.

Quick Recap

There you go – some fantastic tips for email marketing that you can employ to boost the number of emails you open, click-through rates and even sales.

To summarize, we talked about how to:

1. Email new subscribers immediately

There’s a window of maximum engagement when someone sign-ups to join the email newsletter.

It is also recommended to immediately fulfill the promises you made to them when they signed up for your newsletter or an offer.

This will establish expectations that your business will be able to keep its promises swiftly.

2. Use Email Automations

Automation of emails is automatic, time – or action-triggered emails you email to your subscribers.

It is possible to use email automations to build a sequence of emails. This is known as drip campaigns also known as an email sequence.

They are sent an additional email to make people go from being a subscriber to becoming the status of a customer.

3. Use Text-Based Emails

The most heavily designed emails are seen as ads or offers that are actually in the promotions section of Gmail.

As a contrast, the emails we get from friends, familymembers, and colleagues aren’t designed whatsoever and are purely text-based.

If you’d like your emails to be more authentic and personal choose to send them predominantly text-based emails.

4. Replace Generic CTA Copy

CTA text like read more, learn more, and purchase now are very common and therefore don’t often get people to take action.

If you add an audience’s goal or pain point the CTA safe.

By providing a glimpse into the future, your CTA buttons are clearer and more engaging. This will yield better results.

5. Re-Engage or Remove

We are aware that having a list of engaged customers is much more profitable than having a big list.

To re-engage people who are not active Try the win-back strategy – the sending of a series of emails to remind those who are interested.

If they do not respond to the appeal Click Here then you can clean your list of subscribers who are not active.

If you’ve have found these email marketing strategies useful, we can help you with even more for your marketing.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Alexa web rank